Smart Markup
Smart Markup is a tool that allows agents to add a markup to fares distributed by the airline. Agencies need a way to add their cost to the overall fare, thereby making a profit from the sale.
PROBLEM: The product needed to be rebranded and had a very long list of usability issues.
PROCESS:
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Identified major usability issues by analyzing usability heuristics as well as conducting interviews with internal stakeholders and customers.
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Worked with product owners and development team to create a design strategy and clear product requirements.
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Translated requirements into improved workflows and simplified complex data entry points.
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Ensured all designs utilized and conformed to Atlas design system for an improved user experience.
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Provided detailed interaction and UI specifications
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Created high fidelity prototype to demonstrate improved interaction designs.
OUTCOME: Customer feedback on the new design improvements was very positive. Developers were able to quickly build the first version of the new application.
CONTRIBUTION: Design Lead, User Research Lead
(worked with Product Manager, Product Owner, User Research Team and Development Team)
TOOLS: Figma, Axure RP, UserTesting.com
Smart Markup Before and After
Designs
